Home > Microsoft CRM - Publicity > Gartner places Dynamics CRM as a Leader in Magic Quadrant for Sales Force Automation

Gartner places Dynamics CRM as a Leader in Magic Quadrant for Sales Force Automation

Press Release

Microsoft provides a flexible and integrated CRM solution while focusing on delivering a clear product vision and innovation. http://www.microsoft.com/Presspass/press/2010/aug10/08-04DynamicsCRMPR.mspx?rss_fdn=Press%20Releases

Gartner placed it as a Leader in the Magic Quadrant for Sales Force Automation (July 2010) report. http://www.gartner.com/technology/media-products/reprints/microsoft/vol10/article18/article18.html 

Gartner’s Magic Quadrant for Sales Force Automation evaluates vendors on their ability to execute and completeness of vision. Evaluation criteria weighed for each included product/service, overall viability, sales execution/pricing, customer experience and operations, and offering (product) strategy, business model, innovation and geographic strategy, respectively.

According to Gartner, “Vendors placed in the Leaders quadrant of Gartner’s Sales Force Automation Magic Quadrant demonstrate a market-defining vision of how technology can help the top sales executives achieve business objectives. Leaders have the ability to execute against that vision through products, services and demonstrated solid business results in the form of revenue and earnings. Leaders have significant successful customer deployments in North America, EMEA and Asia/Pacific in a wide variety of vertical industries with multiple proof points above 500 users.”

This is VERY exciting and a strong independent endorsement for the work we’re doping at Microsoft in the CRM market. With the upcoming release of Microsoft Dynamics CRM 2011, customers will reach new levels of productivity and collaboration with a low total cost of ownership, and partners will unlock new opportunities with a single development environment for cloud-based and on-premises deployments.

Cheers, Ross

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