XRM – Using Microsoft Dynamics CRM to Build and Deliver Many LOB Applications on a Single Platform with Shared Resources
XRM is a relatively new term to people following Microsoft Dynamics CRM.
So what is it?
XRM is for decision makers in organisations who face a wide variety of business application and process automation needs across business groups and departments. XRM is an application platform layer that accelerates the development of relational Line-of-Business applications and drives business results through an optimised infrastructure on the Microsoft Application Platform.
Unlike other software and/or services alternatives, XRM helps IT build, deploy and manage multiple LOB applications, reducing significant infrastructure, resource, and business IP duplication. XRM-based applications are unlike packaged applications in that they can be customised to fit highly specialised needs and unlike custom built applications in that they can be deployed rapidly and cost-effectively. XRM LOB applications work like, and with, other familiar Microsoft technologies such as Microsoft Office, Microsoft Office SharePoint Server, and Microsoft Dynamics CRM.
Where can you hear more about it?
Recently I recorded a short interview on the topic and this has just been posted to Microsoft Australia’s Partner TV site. Check it out here:
http://blogs.msdn.com/ozpartnertv/archive/2009/05/13/partner-tv-ross-dembecki-on-xrm.aspx
Where can you see more about XRM?
For more information, please see the following resources:
- Visit my Windows Live Sky Drive for a marketing and sales guide, solution documents and screen shots
- XRM customer evidence quoted in an Australian case study:
http://crm.dynamics.com/customers/casestudydetails.aspx?casestudyid=4000002847 - XRM customer evidence quoted in a NZ case study:
http://crm.dynamics.com/customers/casestudydetails.aspx?casestudyid=4000003066 - XRM in a CRM book excerpt for developers: http://rc.crm.dynamics.com/rc/regcont/en_us/OP/articles/ch3_XRM_dev_SBSbook.aspx
Cheers, Ross
